Course Description
The course provides knowledge, skills and the mindset to build healthy, efficient and lucrative digital media presence.
Digital Marketing
Establish a healthy personal digital presence .
Hassan Jaddeh
80 hours
Hybrid learning
10 Modules
A 300$ enrollment fee deposit is required, that will be fully refunded upon completion of the course
Course benefits
Freedom
Kickstart your career with top market fit skills in digital marketing for both local and international markets.
Digital Guru
Nailing new trends and ever changing techniques of dealing with digital media platforms.
Zero-Cost Marketing
Making the most of your digital marketing investment with the highest ROI possible.
Course takeaways
- Understanding the fundamentals of digital media marketing
- Understanding the new customer's journey
- The know how behind web design using CMSs
- Understanding the saying: "Content is KING"
- Nailing paid advertising
- Measuring success on digital media
- Analysis and social media listening
Course plan
80 hours
Hybrid learning
10 Modules
The Digital Marketing Course includes both theoretical and practical components, focuses on the know-how, and how to stay aware of new trends and hands-on experience. The practical component includes interaction with real business cases in addition to chatting and connecting with industry leaders, influencers and guest speakers. The course is not only suitable for whoever seeking new career in digital marketing, but also for employees with companies or NGOs who’re willing to jump to the next level in their career.
Introduction to Digital Media Marketing
- Understanding web design and development
- Requirements & Planning
Background and context - CMSs and digital assets
- Usability and standards
- Components
- Managing the domain and hosting
- Building a website with zero code
- Compare the most well-known different tools used for UX/UI design, follow up an introduction to Figma, in order to establish your UX/UI design project with this tool.
- Content strategy
- Content creation processes
- Tools & Resources
- Trends in content marketing
- Mobile friendly content
- Fundamentals
- Social Media in Palestine
- Paid Campaigns
- TikTok
- Snapchat
- Community Management
- Influencers
- Monetization
- Chatbots
- Launching your social accounts
- Fundamentals
- Planning & Objectives
- Content optimization & Ranking
- Organic reach
- Tools & Resources
- Paid search
- Paid campaigns
- Display Ads
- Fundamentals
- Optimization
- Tracking
- Automation
- Fundamentals
- Tools & Resources
- Google Tag Manager
- Google Data Studio
- Reporting
- Strategy components
- KPIs
- Research
- DM in different contexts (NGOs, Companies, eCommerce & Personal presence)
- Models & technology
- Payments
- Logistics
- Websites final touches
- Pre launching your website
Instructor
DIGITAL MARKETING INSTRUCTOR
Hassan Jaddeh
Business intelligence and digital marketing executive with over 10 years of experience, interested in data analysis and online digital behavior. Combining experience in digital marketing and the interest in data analytics, Hassan has founded and currently managing Social Studio Analytics, a Palestinian leading analytics company, under which a number of outstanding projects were developed, such as “Digital & Social Media Report in Palestine”, “Hakii” NLP and digital insights software and “Share Palestine Digital Media Conference”. Currently, Hassan is building Deebak.app, which is meant to disrupt the digital advertising industry and decentralize the power of the digital networks.